Hungary | An expert from the University of Miskolc has highlighted how colors play a crucial role in influencing consumer behavior, decision-making, and brand perception.Dr. Noémi Hajdú, Associate Professor at the Institute of Marketing and Tourism, shared insights during her lecture on color marketing, explaining that colors are not just aesthetic elements but powerful psychological tools. According to her, brands carefully choose colors to evoke emotions and shape customer responses.She noted that blue and green often create a sense of trust, making them popular among banks and technology companies, while red and yellow can stimulate appetite, commonly used in fast-food branding. Meanwhile, purple is associated with luxury and prestige.Dr. Hajdú also emphasized that in digital environments, colors must capture attention quickly, as users scroll rapidly through content. Strong and contrasting visuals are therefore more effective in online marketing.Beyond research, she supports small businesses by promoting the idea that marketing success does not always depend on large budgets but often on creative ideas and smart strategies.Her work bridges academic research, practical marketing applications, and education, helping students and businesses better understand the science behind consumer behavior.
Source: University of Miskolc
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